HONED Ambassadors

Trusted advocates for the HONED community

Our ambassadors share experience, insight and connections that help the HONED community grow.

HONED Ambassadors support the growth of the community by sharing its purpose, contributing insight and introducing people and organisations that could strengthen or benefit from the network. They advocate for HONED and are not listed as service providers, and they do not deliver advice through HONED.

Ambassadors are also part of the wider Aetas Workplace partner network — see the Aetas Workplace partners page.

Meet the ambassadors

Nick McCall, HONED Ambassador

Nick McCall

HONED Ambassador

Nick has more than 30 years’ experience in international financial services and global relationship development. Raised in Argentina and Brazil, he speaks fluent Spanish and Portuguese and has held senior roles with BOLSA, Credit Suisse, Merrill Lynch, Clariden Leu, Falcon Private Wealth and Hay Hill Wealth Management. He supports HONED through informed advocacy, strategic insight and thoughtful introductions.

Anne Fergusson, HONED Ambassador

Anne Fergusson

HONED Ambassador

Anne is a Scottish Chartered Accountant with extensive experience across professional services, wealth management and early-stage investment. Formerly head of PwC’s Turnaround Panel in London and Development Director at Mattioli Woods, she now mentors growing businesses and helps develop the Scottish Design Fund. She supports HONED by sharing commercial insight, strengthening relationships and making thoughtful introductions.

Curious about HONED?

Meet the specialists and the wider network ambassadors help connect people to.