Dan Pratt

Customer Experience

DAP Consultancy

Dan brings over 20 years of leadership shaping exceptional customer experiences, including senior roles inside the Virgin Group.

Curated member of HONED

Specialism
Leadership · Performance
Organisation
DAP Consultancy

Areas of expertise

  • Customer experience strategy
  • CX audits & journey mapping
  • Service excellence & training
  • Loyalty and churn reduction

Business outcomes

A customer experience that builds loyalty, reduces churn and drives growth - consistent, differentiated and commercially effective.

  • Consistent, differentiated experience
  • Reduced churn and stronger loyalty
  • Customers who become advocates
  • CX aligned to commercial goals

Workplace challenges

The problems that typically lead a business to Dan.

  • Inconsistent customer experience
  • Churn and lost loyalty
  • CX disconnected from marketing and product
  • No clear CX strategy or measurement

Services

  • Customer Experience

    Customer experience strategy that is consistent, differentiated and commercially effective - building loyalty and reducing churn.

Delivered through DAP Consultancy.

Work with Dan

Request an introduction and HONED will connect you with Dan.

Arrange a meeting with Dan

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  • Commercial Growth Systems

    Turn the relationships, data and knowledge you already have into measurable growth.

  • Leadership & Resilience Mentoring

    Strategic, human mentoring for founders and senior leaders - clear thinking, calm decision-making and sustainable success.

  • Leadership Development

    Peer-group and one-to-one leadership development focused on decision-making, performance and strategic clarity.

  • Recruitment & talent

    Finding and sourcing the best people for growing businesses, with recruitment training and talent profiling to build stronger teams.

Think Dan could help?

HONED makes the introduction. Tell us what you are trying to solve and we will connect you with the right person.

Arrange a meeting with Dan

This form is hosted by our customer relationship provider rather than on this website. HONED Performance & Wellbeing is operated by Finch Theory Limited, which is the Data Controller for the information you provide, and we pass your enquiry to the organisation you have asked to be put in touch with. See our privacy notice.