Matthew Steiner

Commercial Growth

Finch Theory · an Aetas brand

Matthew founded Finch Theory to help established, founder-led businesses turn the relationships, data and knowledge they already have into measurable growth.

Curated member of HONED

Specialism
Leadership · AI & Technology · Performance
Organisation
Finch Theory

Areas of expertise

  • Relationship capital mapping
  • CRM implementation
  • Workflow automation
  • AI integration

Business outcomes

A working commercial engine that consistently turns existing relationships into conversations, introductions and opportunities.

  • Relationship capital mapped and structured
  • A CRM that drives insight, not just storage
  • Consistent follow-up and introductions
  • Growth that isn't dependent on a few people

Workplace challenges

The problems that typically lead a business to Matthew.

  • Valuable relationships owned by individuals, not the business
  • A CRM full of information but not insight
  • Opportunities discussed but never followed up
  • Growth dependent on a few key people

Services

Delivered through Finch Theory.

Work with Matthew

Request an introduction and HONED will connect you with Matthew.

Arrange a meeting with Matthew

This form is hosted by our customer relationship provider rather than on this website. HONED Performance & Wellbeing is operated by Finch Theory Limited, which is the Data Controller for the information you provide, and we pass your enquiry to the organisation you have asked to be put in touch with. See our privacy notice.

  • AI Readiness

    Assess and prepare your organisation to adopt AI responsibly - from readiness assessment to practical, safe workplace use.

  • AI Visibility & Marketing

    Win visibility in AI and search through GEO, AEO, content, LinkedIn and YouTube - then turn it into inbound enquiries.

  • Customer Experience

    Customer experience strategy that is consistent, differentiated and commercially effective - building loyalty and reducing churn.

  • Cyber Security

    Fractional CISO and DPO services covering ISO 27001, Cyber Essentials, SOC 2 and GDPR for growing organisations.

Think Matthew could help?

HONED makes the introduction. Tell us what you are trying to solve and we will connect you with the right person.

This form is hosted by our customer relationship provider rather than on this website. HONED Performance & Wellbeing is operated by Finch Theory Limited, which is the Data Controller for the information you provide, and we pass your enquiry to the organisation you have asked to be put in touch with. See our privacy notice.